Attending tradeshows takes time and money. The main costs are the stand itself, floor space, graphics storage, and transport to the show. So, it’s vital businesses invest in their exhibition stand; make it high impact to attract quality leads and get a return on their investment.
Exciting features can take exhibition stands to the next level, gaining valuable attention to the stand, and therefore more business conversations. Some features are unique to certain exhibition stand contractors. Features like LED walls and photo floors will elevate a company’s presence.
LED Walls
LED walls are a unique, intriguing way of bringing life to an exhibition stand. Thousands of tiny LED bulbs create the illusion of moving graphics. The colours are vibrant and the picture is high quality.
All stands can benefit from an LED wall due to their versatility, Real-world videos, animations, product demonstrations, messaging and much more can all be displayed in video form to complement the rest of the exhibition stands.
Incorporating videos into exhibition stand designs is high-impact and eye-catching. Potential customers are much more likely to watch moving at moving videos, as opposed to still graphics on an exhibition stand.
Rotating Header
Moving elements are key to attracting attention in a hall full of static displays, hence the creation of the rotating header.
They tend to be branded with the company’s logo, sitting on top of an exhibition stand and rotating in circles, visible from all angles of the hall. This example of high-level branding allows graphics to be extended beyond the stand, gaining additional value from stand space.
Rotating headers are a great way of enhancing brand recognition. Placing the company’s logo, up high, in colour, spinning and illuminated is a clear way of communicating exactly what the brand is called/ what it looks like memorably and effectively.
To go the extra mile, companies can opt for an illuminating rotating header, using backlit technology, or even colour-changing elements for optimum attention-grabbing.
Photo Floors
Hiring an exhibition stand floor space at trade shows can cost thousands, yet many businesses don’t utilise the actual floor itself. Extending the graphics from the stand onto the floor can perfectly complement an exhibition stand, attracting more people.
It’s important to segment your stand, setting it apart from other exhibitors and walk ways. Having an eye-catching floor to explicitly show the space of your stand is a great way of doing so, as visitors can walk onto the floor and spark a conversation.
Flooring doesn’t always have to be over the top and busy, especially if there are multiple features/ furniture already on the stand. Even a subtle pattern, colour or company logo can be enough to make an impactful first impression on potential customers.
Exhibition stand design and build contractor Quadrant2Design offer a photo floor with every exhibition stand they produce. Custom floors are created in-house using the highest-spec printers to create an all-encompassing graphic look.
Illuminated Canopies
Canopies are used to link different structures within an exhibition stand, giving the stand a more cohesive feel. Instead of having unnecessary additional walls, why not allow people to walk in and out of an exhibition stand, making the experience more interactive?
Cutouts, backlighting and certain shapes can be utilised to create immersive illuminated canopies, making an exhibition stand unique and interactive. Logos, symbols or simple shapes can be cut out to complement the exhibition stand branding.
If potential clients enjoy walking through an illuminated, creative canopy, this should in essence bring more business to the stand, and the company.
Another advantage of canopies is the ability to hide electrics. Unattractive cables tend to be hidden by raised floors which are an expensive trip hazard or are visible to exhibitors. Canopies can hide the cables inside, allowing for multiple machines/ lights/ displays etc. to be used on the stand.
Interactive Games
Offering games and competitions on exhibition stands is a great way of leading people to a stand. Exhibitions can be tiring for visitors due to important business conversations and maintaining professionalism, therefore many people appreciate a light-hearted game.
Interactive games can come in many forms, such as spinning wheels, using company products, or built-in stand features such as this ‘Plinko’ game by Quadrant2Design.
Though the games draw in visitors, they can gain attention from time wasters who aren’t interested in buying the products. To minimise this risk, make sure the game is relevant to the company, and initiate conversations throughout the gameplay or in the queue to play. Email addresses should also be taken as a requirement to play, to continue the conversation post-show.
Conclusion
No matter the stand size, the size of the company, or the product or service- exhibition stand features are the heart of an exhibition stand. Exciting features elevate the presence of a business at a tradeshow, increase attention to the stand and therefore encourage more conversations, resulting in sales.
There are many more exhibition stand features that come with most stands, such as showcases, counters and LED screens. Stand out amongst the noise at tradeshows and invest in these more exciting features.