The Key Glock ‘Big 5’ video arrives as one of the more elaborately staged clips connected to Project X, his latest album via Paper Route Empire / Republic Records. Directed by Jake The Shooter, it opens inside an exclusive masquerade ball and moves through a high-stakes auction, with masked guests, ballerinas and conspicuous displays of jewellery mapping out a world where luxury and menace sit at the same table.
Opulence and Action in the Key Glock ‘Big 5’ Video
The visual grammar is deliberate: the setting rewards repeat viewing for its production design as much as for Glock’s performance within it. The Memphis rapper commands the space alongside his entourage, and the atmosphere shifts from ornate ceremony to something considerably more charged by the end. Produced by Oh Ross and Blazerfxme, the track itself is built on heavy production that suits Glock’s characteristically self-assured delivery, the kind of performance that treats confidence not as a pose but as a baseline.
Project X spans 20 tracks and draws its thematic territory from success, friendship, luxury, late nights and independence. The album’s production credits include Tay Keith, King Wonka, Honorable C.N.O.T.E. and Oh Ross, among others. Billboard captured the album’s prevailing mood succinctly: ‘Key Glock is having fun and he doesn’t care who knows.’
A Run of Milestones Behind the New Release
The ‘Big 5’ video lands at a particular moment in Glock’s trajectory. His previous album, Glockaveli: All Eyez On Key, debuted in the Top 10 of the Billboard 200 and was the biggest debut hip-hop album of 2025 without features, a distinction that carried real weight in a year crowded with major releases. The RIAA Gold-certified ‘She Ready’ followed, giving him his first No. 1 at Urban radio and a Top 20 placing on Billboard’s Hot R&B/Hip-Hop Songs chart.
Off the record, 2025 and 2026 have kept him in the conversation beyond music. On 15 August 2026, Glock played in Ice Cube’s BIG3 Celebrity Basketball Game in Dallas, Texas. He is also scheduled to appear at WaveFest in Virginia on 30 August and will headline Force Festival in Japan. Two BET Award nominations, a co-sign from Beyoncé’s Cowboy Carter Tour, and a place in Rolling Stone’s list of ’50 Innovators Shaping Rap’s Next 50 Years’ have filled out the profile further.
Underneath all of it sits a catalogue that has now passed 10 billion global streams, a figure that puts the scale of his audience in concrete terms. The ‘Big 5’ video, released via Republic Records, is the latest chapter in what has become a sustained, deliberate build rather than a single-moment surge. Whether the masquerade-ball concept signals a more cinematic direction for his visual work going forward, or whether it is simply the right frame for one track, the clip is a confident addition to a project that has so far delivered on its own terms.
Heart
Haha
Love
Wow
Yay
Sad
Poop
Angry
